As technology progresses rapidly in this 21st century, it is not surprising to note the intensified competition in the market. Such technological progresses have paved the way for greater e-Commerce influence on businesses where having a website is insufficient. Companies need to consider e-Commerce sites with dynamic marketing strategies.

There must be a consistent checking and evaluation of site suitability and functionality to current market trends which would impact targeted consumers for the benefit of the company. The business website is highly instrumental in achieving set SEO goals with the proper format and marketing features implemented. 

Website traffic is very much desired on a consistent basis, which measures the success of a company online today. Conversion analysis has become part of e-Commerce marketing with influential analytics software such as Google Analytics being made readily available. This is a highly effective marketing tool to track website SEO progress. A slight dip in web traffic is tracked to assist business owners about their market performance in comparison with the market competition.

Pertinent Performance Indicators

Business owners and marketers need to stay alert about market conditions and their website performance at all times to remain competitive. Every source of traffic must be analyzed carefully for an accurate assessment of SEO campaign success. Business owners and marketers should consider certain market indicators that could confirm their market position. A proper practice of these performance indicators would bring about favorable results to the company at the end of the day.

1) Organic Traffic

One of the most important metric in determining the success of a website is the quantum of web visitors or traffic to the site. This number is drawn from participating search engines like Google to the web pages. There are dynamic analytics tools such as Google Analytics, which are deployed to track web traffic on a daily or monthly basis to identify growth or decline of visitors to the website.

Business owners and marketers need to implement creative marketing strategies that would attract targeted web traffic to their business sites. Organic traffic is preferred to ensure a higher chance of success with web visitors who would make favorable marketing decisions on the brand and company offerings. Organic or free traffic usually comprises more genuine web consumers who are seeking specific information or products/services which satisfy their requirements. Business owners and marketers do not need to waste their resources in securing potential business leads and customers when they target organic traffic to their site. The more organic traffic is generated by the business, the more sales and profits the business will gain at the end of the day.

2) Session Time

Knowing how many visitors are coming to the site is an important piece of information, but there is another piece of more pertinent information which the company should aim at. This includes identifying the session times of every web visitor.

Session times refer to the periods which web visitors are not only visiting the site but staying on to look for what they want. This is a specific method for analyzing if landing pages are functional and effective with web visitors. The metric permits webmasters to identify the type of web users visiting and staying on the webpage where more relevant data could be collated to improve services and products that would meet end-user requirements and expectations.

3) Bounce Rate

The bounce rate is the number of web visitors leaving the site within 5 seconds of their visit. There may be several important reasons for this to happen. The web visitor may leave the page if the content load too slowly or nothing relevant is found on that webpage. 

Business sites must be well set up with interesting and relevant contents in an attractive format that would cause web visitors to stay on longer. This would reduce the bounce rate to offer a higher rating for the web page by search engines like Google. Hence, web pages must be more user-friendly that would prompt more web visitors to their shores.

4) Conversion Rate

It should be noted that the real goal of e-Commerce or online businesses is conversions; the higher conversions, the better for the business bottom line. This implies more purchases by web visitors who enjoy the well-designed website with attractive SEO features. 

A higher conversion rate could be boosted with better SEO features incorporated into the web design of the site. This would draw more potential business leads to the business shores where more sales could be achieved. Business owners should assess organic conversion rates using reliable analytics software to identify the success of their online marketing strategies and techniques.

5) Keywords Relevancy

It is a known fact in the online marketing world that the right keyword is critical to attract targeted audiences. These keywords are crucial in boosting webpage rankings accorded by top search engines like Google where more web traffic would be directed to the website. 

The market experiences more and more web users who use specific keywords in their online search for the information or products/services required. Web pages which incorporate expected keywords that would be used by potential business leads would enjoy more traffic to their sites with more sales and profits accorded to the bottom line of the company.

Keyword relevancy is another form of analysis in measuring the performance of the website that could boost website rankings in organic searches.

6) Page Views Statistics

If web visitors stay on longer at a website, it is highly likely that the webpage contents are attractive to captivate their attention. They may move on with other web pages recommended by the site where a greater online engagement could be established. This is likely to happen in a well-designed and purpose-filled e-Commerce site which web buyers are checking out contents and information. The number of page views after landing is a dynamic marketing statistical tool that offers further insight into enhancing the website to attract more web traffic.

Conclusion

The apt deployment of pertinent performance metrics could boost the bottom line of e-commerce stores, tremendously to give them an added advantage in a competitive market.