Search engine giants like Google play a critical role in the survival of a business that indulges in online marketing. Websites are essential online marketing tools in today’s market with the high level of competition from every facet. In order to survive the harsh market conditions, every form of influence and assistance is necessary for a business.

Web sites are highly instrumental to bring in the desired traffic to the business shores for more sales and profits. Thus, it is crucial for business websites to appear high on any popular search engine search results page like Google’s SERP listing. It is highly desired to have the business website appearing on the first page of any SERP listing to enjoy more traffic for more brand awareness and sales leading to greater profits and better reputation.

First Page Listing Strategies

It is not an easy task for a business to be listed on the first page of any search engine’s search results. A good deal of effort and time would be required with some proper planning and perseverance.

There are 3 key strategies which business owners and marketers could deploy to boost their web business site to first page listing of search engines like Google.

1) Update Website With Quality Contents Regularly 

One of the important tasks which webmasters and business owners must consider for first page rankings on Google is to update their business website regularly with new quality contents. It is not necessary to post content everyday, but regular postings would keep current followers interested in the brand or company with potential business leads coming on board. A consistent posting is crucial to ensure a constant awareness of the brand or company in the market.

Webmasters or business owners should also make sure that only high quality contents are posted. Web readers are highly discerning today and very well updated with online contents to recognize copied or stale materials. This could tarnish the reputation of the brand and the business over time, which would be difficult for the company to recover.

Avoid hiring cheap or bad writers out of desperation to post articles. A genuine and passionate attitude is required to generate great content that would attract the right business leads.

2. Good Keywords

Web users today use specific words or phrases known as keywords to search for what they want on the Internet. Search engines like Google will capture these keywords to assist in the search of related websites to be displayed according to certain criteria set by their search algorithms. The websites are ranked which lure web visitors to their shores for more business opportunities and boost the company database. 

This is a dynamic marketing strategy which many companies are deploying today to boost the number of traffic to their website for more sales and profits. Getting a high ranking is one of the goals of businesses today to enjoy more business opportunities on the Internet.

Google offers a dynamic free marketing tool such as AdWords Keyword Planner which business owners and marketers could use to identify related keywords or keyword phrases that would attract more traffic to their sites. This free tool also reveals the number of online searches a website enjoys per month as well as the amount of competition for a keyword to help webmasters or business owners choose better keywords.

However, just deploying keywords is not a guarantee for the business to ensure good rankings from search engines like Google. It is critical to pick keywords which are not highly competitive in the market. It is also important to provide high-quality content to support the preferred keyword or keyword phrase. These are instrumental to boost web page ranking on Google and other search engines.

3. Backlink Application

The third key strategy in getting on the first page of Google is the use of backlinks in the website or web pages. These are links to the website from other sites that would direct traffic back to the business shores. Quality backlinks in an appropriate number is a strong factor for Google to evaluate the website more favorably. A higher ranking is possible with good backlinks which are aptly located to draw in traffic to the site. 

Google would be impressed if more web users are regularly or frequently linking to the business site from all over the Internet especially through reputable sites. This indicates that the website is newsworthy to be noted. Google views such backlinks as votes of confidence by web users to accord higher rankings to the site. The more web users a website receives from a backlink, the higher the ranking could be for the site.

However, webmasters and marketers need to exercise caution in deploying backlinks. Some may not understand the concept of good backlinks and their functionality to refer to shady websites or online sources which promise backlinks from every nook and corner but do not guarantee high quality traffic. This could jeopardize the site ranking of the company which may fall into bad light with Google. Webmasters and marketers need to be careful with whom they link with to avoid being blacklisted by Google that is very strict in this aspect.

Conclusion

Deploying strategic marketing techniques is part and parcel of successful marketing in today’s highly competitive market. Without SEO, it is difficult to attract the attention of Google for higher rankings. Webmasters and business owners need to be more diligent in understanding the market trends and Google’s search algorithm requirements to comply for better results that would boost traffic and sales. This would involve high quality contents and presentation with the right online tools which would attract more web traffic to the site.

Every business aims to be on the first page of Google as it is a top search engine that assists web users in making their decision on where to go for their searches. It is wise to be on the right side of Google to get on its first page SERP listing to enjoy more traffic which leads to higher sales and profits.